DAM Core 1 Day Training Course

Build the Standards for Proper Digital Asset Management

DAM Core develops the foundation required for more reliable digital asset management. The course explains how folder structures, filenames, metadata, versions, access, governance, workflow, security and collaboration work as connected controls. Train Evolution provides two pathways for businesses to maximize learning through Theory and Practical lanes:

The Theory pathway is designed for managers, team leaders, process owners and implementation stakeholders who need to understand standards, ownership and readiness.
The Practical pathway is designed for operational users who need to evaluate folders, improve filenames, apply metadata, identify asset status and retrieve content more consistently.

Train Evolution’s Training Lab provides a safe and facilitated environment where participants can apply DAM Core principles, experience different workflow roles and understand how structured digital asset management works in practice.
Participants also learn why an asset inventory or content audit matters, how unmanaged content affects implementation cost, and why cleanup and standardisation should happen before migration. DAM Core does not restructure a customer’s live environment; it equips participants to recognise gaps, establish priorities and prepare for deeper application or workflow training.

DAM Core Theory

Main purpose

DAM Core Theory teaches the principles, standards and reasoning behind structured digital asset management.

Participants learn what good DAM practice looks like, why the standards matter and how the different components work together.

Main focus

• folder structure
• file-naming conventions
• metadata and tagging
• version control
• asset status and ownership
• access and security
• governance principles
• workflow fundamentals
• searchability and retrieval
• collaboration and controlled use

Learning approach

• trainer-led explanation
• examples and comparisons
• guided discussion
• good-practice demonstrations
• short knowledge exercises
• organisational reflection

Best suited for

• participants who are new to DAM
• managers and team leaders
• marketing and content teams
• administrators and coordinators
• employees who manage or use digital files
• organisations establishing a common DAM vocabulary

Readiness outcome

Knowledge and standards readiness

Participants understand the essential standards needed to organise, describe, find, control and manage digital assets more consistently.

DAM Core Practical uses the Training Lab to turn DAM knowledge into guided, hands-on experience. Participants work with realistic files and assignments to practise folder organisation, file naming, metadata, version control, asset requests, review and controlled submission.

Main purpose

DAM Core Practical allows participants to apply the standards introduced in DAM Core Theory through facilitated exercises in the Training Lab.

Participants learn how to use the standards in realistic working situations.

Main focus

• reviewing disorganised files and folders
• restructuring folders
• renaming files consistently
• identifying duplicates and outdated versions
• applying metadata and descriptive information
• sorting files into the correct locations
• preparing controlled submissions
• reviewing the work of other participants
• correcting errors and inconsistencies
• understanding how structured assets become usable

Learning approach

• guided Training Lab exercises
• realistic working files
• individual and group assignments
• role-based participation
• trainer review and feedback
• before-and-after comparison
• controlled practical submission

Best suited for

• participants who have completed DAM Core Theory
• operational teams
• administrators and content coordinators
• marketing, creative and communications personnel
• employees responsible for organising and maintaining files
• teams preparing to improve an existing shared-drive environment

Readiness outcome

Practical application readiness

Participants can apply basic DAM standards to organise, name, describe, review and submit digital assets in a controlled environment.

Build essential capability in folder structure, file naming, metadata, versions, access, governance, workflow and searchability. DAM Core helps you move from awareness into standards that teams can understand and apply.

The key difference

DAM Core Theory	DAM Core Practical
Explains the standards	Applies the standards
Focuses on understanding	Focuses on doing
Uses examples and discussion	Uses realistic files and exercises
Builds shared knowledge	Builds practical confidence
Can be taken independently	Works best after Theory
Prepares participants for practice	Prepares participants for operational workflow

DAM Core helps participants move from awareness into clear structures, standards and working practices that teams can understand and apply. This creates a stronger foundation for more reliable digital asset management before introducing a DAM platform, workflow or migration.

Business Outcome

Participants develop the shared standards needed to organise, describe, find, control and manage digital assets more consistently.

Delivery Format Available

Upgrade Your Digital Competencies

Start with training. Progress with confidence

Whether you are exploring DAM training, hands-on laboratory learning, or a broader operational pathway, My1DAM provides a practical place to begin.

Check Training Schedule and Book Your Preferred Learning Format

For scheduled In-Person & Online Live training

1. Choose your preferred learning format .
2. Review available session dates, if none available then choose the closest to your preferred learning dates. If not opt for “One can train” option.
3. Select the required session.
4. Complete the booking and payment process.
5. Session information will be communicated after booking confirmation.
6. “One can train” mode are available for Recorded and Online-live formats.

For recorded training

1. Select recorded learning.
2. Complete the purchase.
3. Access arrangements and usage terms will be provided according to the confirmed product conditions.

For private teams

Submit an enquiry with:

• organisation name
• approximate participant number
• preferred delivery format
• preferred date or period
• location, where applicable
• any particular learning objective

Explore Our Digital Documents and Asset Management Solutions