DAM Core Online delivers the essential principles and standards of digital asset management through a guided virtual learning environment. Participants learn about folder structure, file naming, metadata, version control, access, governance and workflow using online explanations, examples and facilitated discussions.
The course provides a convenient way to build DAM knowledge remotely and prepares participants for further practical application through DAM Core Practical, the Training Lab or a DAM readiness discussion.
The course builds the knowledge needed to recognise good DAM practices, understand common asset-management problems and prepare for practical application through DAM Core Practical and the Training Lab.
What participants will learn?
Participants will learn how to:
• Explain the main components and standards of proper DDAM practice.
• Assess weaknesses in folder structures, classification, filenames, metadata, versions and retrieval.
• Distinguish personal filing habits from organisation-wide standards and governance.
• Develop clearer folder logic and more consistent naming conventions.
• Understand how metadata, tags and controlled values improve filtering, search and reuse.
• Distinguish working, reviewed, approved, official and archived asset states.
• Recognise version, duplicate, ownership, access, security, backup and retention risks.
• Understand the purpose of an asset inventory, content audit and metadata assessment.
• Recognise why existing disorder should be cleaned and classified before migration.
• Identify broad DAM cost categories: preparation, technology, migration, training, administration and support.
• Create an initial priority list and decide whether to progress into practical workflow, Training Lab or implementation discovery.
Best suited for:
* Managers and team leaders
* Process owners
* Administrators
* Marketing and content teams
* Operation users
Readiness outcome
Participants develop the shared standards needed to organise, describe, find, control and manage digital assets more consistently.
Course scope
DAM Core introduces essential DAM standards and readiness questions covering folder structure, file naming, metadata, version control, access, governance and workflow. It does not include a formal organisational audit, technical migration plan, platform implementation, system configuration, or detailed implementation budget.
Recommended next step
Progress to:
DAM Core Intensive for accelerated practical application of the core standards
DAM Skilling for deeper workflow, governance and operational capability
a separate DAM readiness or discovery discussion to examine organisational requirements
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