The Admin pathway focuses on governance, operating standards, workflow oversight, metadata quality, escalation and accountability.
The Applied pathway focuses on interpreting requests, accepting work, preparing outputs, managing revisions, responding to review decisions, understanding promotion and completing controlled handover or release.
DAM Skilling Admin prepares participants to coordinate, supervise and maintain structured DAM workflow activities.
It is not primarily about producing creative work. It is about ensuring that requests, people, assets, decisions and records move through the correct process.
Main focus
* DAM roles and responsibilities
* User, group and access coordination
* Request classification
* Distinguishing EA, EEA and NA
* Aassigning work to the appropriate people
* Checking briefs and required information
* Mmonitoring request status
* Managing HOLD, YES and NO decisions
* Supporting review and approval stages
* Maintaining governance and accountability
* Coordinating promotion and controlled release
* Checking records, evidence and activity history
* Handling exceptions, delays and incomplete work
* Supporting users and escalating issues
Likely participant roles
* Group Administrators
* DAM coordinators
* Asset administrators
* Workflow administrators
* Marketing operations personnel
* Project coordinators
* Content operations managers
* Information or records coordinators
* Personnel responsible for access, assignments and oversight
Learning approach
* Workflow demonstrations
* Administrative scenarios
* Role and permission exercises
* Assignment and monitoring activities
* Governance decisions
* Exception-handling exercises
* Controlled release scenarios
Readiness outcome
Workflow administration and coordination readiness. Participants can coordinate requests, assignments, reviews, approvals and releases while maintaining role clarity, governance and operational visibility.
DAM Skilling Admin develops the capability needed to coordinate users, requests, assignments, reviews, approvals and controlled releases. Participants learn how to maintain workflow discipline, role accountability and governance across the digital asset lifecycle.
Strengthen the people, roles, workflow, review and release disciplines needed to operate DDAM properly. DAM Skilling helps admins, contributors, managers and reviewers understand what they own, what happens next and what makes an asset ready for controlled use.
Course scope
Course scope:
DAM Skilling develops practical capability in DAM roles, requests, assignments, work outputs, review, approval, promotion, release and handover. It does not constitute live production-system implementation, customer data migration, formal workflow certification, platform administration, or ongoing managed operational support.
Recommended next step
Progress to:
DAM Savvy for broader governance, leadership and implementation-planning capability
the Training Lab to practise roles, requests, review, promotion and controlled release
a separate workflow or solution-discovery discussion to assess operational requirements
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