The Admin pathway focuses on governance, operating standards, workflow oversight, metadata quality, escalation and accountability.
The Applied pathway focuses on interpreting requests, accepting work, preparing outputs, managing revisions, responding to review decisions, understanding promotion and completing controlled handover or release.
DAM Skilling Applied prepares participants to carry out the operational work within a structured DAM workflow.
It focuses on how requesters, contributors, reviewers and other operational users perform their assigned activities correctly.
Main focus
* Submitting clear asset requests
* Distinguishing EA, EEA and NA requirements
* Interpreting briefs and instructions
* Accepting, holding or declining assigned work
* Retrieving existing official assets
* Editing existing assets through a controlled process
* Preparing new asset outputs
* Following naming, metadata and folder standards
* Submitting work for review
* Responding to feedback
* Revising and resubmitting work
* Participating in approval and promotion stages
* Receiving or downloading released assets
* Maintaining accountability throughout the workflow
Likely participant roles
* Requesters
* Contributors
* Designers
* Content creators
* Marketing personnel
* Reviewers
* Approvers
* Project team members
* Employees who submit, prepare, review or receive assets
Learning approach
* Role-based Training Lab assignments
* Realistic EA, EEA and NA exercises
* Request-to-release simulations
* Work-output preparation
* Review and feedback cycles
* Controlled promotion and release demonstrations
* Facilitated group workflow practice
Readiness outcome
Workflow administration and coordination readiness. Participants can coordinate requests, assignments, reviews, approvals and releases while maintaining role clarity, governance and operational visibility.
DAM Skilling Admin develops the practical skills needed to participate in a structured digital asset workflow. Participants practise submitting requests, accepting assignments, preparing work, responding to feedback, supporting review and completing controlled release activities.
Course scope
Course scope:
DAM Skilling develops practical capability in DAM roles, requests, assignments, work outputs, review, approval, promotion, release and handover. It does not constitute live production-system implementation, customer data migration, formal workflow certification, platform administration, or ongoing managed operational support.
Recommended next step
Progress to:
* DAM Savvy for broader governance, leadership and implementation-planning capability
* The Training Lab to practise roles, requests, review, promotion and controlled release
* A separate workflow or solution-discovery discussion to assess operational requirements
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